Today, Apple’s new CEO Tim Cook took the stage to announce the iPhone 4S, a new iPhone with completely retooled innards, featuring Apple’s A5 processor, an 8 megapixel camera and larger storage options.
“Today we’ll remind you of the uniqueness of this company as we announce innovations from our mobile OS, to applications, to services, to hardware, and more importantly the integration of all these into a powerful, simple, integrated experience,” said Cook.
But first, Apple brought us up to speed on its growing global presence. In his introduction, Cook announced that Apple’s new Shanghai store is “absolute gorgeous,” and is the company’s largest store in Asia. The new store drew a whopping 100,000 visitors on opening weekend. To put that in perspective, when the LA store opened, it took a month to hit 100,000 people.
Check out an image from Engadget of the gorgeous store here:
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
At the Hong Kong opening, Apple sold more Macs on opening day than it has in any other store in the world. To date, Apple has 357 total stores in 11 countries, and many, many more are coming to “raise the bar at retail,” Cook said.
And don’t miss this: iPhone 4S, Siri and today’s Apple event – EVERYTHING you need to know in a handy list.
Get the TNW newsletter
Get the most important tech news in your inbox each week.