This article was published on December 10, 2012

Online beauty retailer Feelunique acquired by Palamon and Sirius for $41.7 million


Online beauty retailer Feelunique acquired by Palamon and Sirius for $41.7 million
Robin Wauters
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Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Pan-European growth investor Palamon Capital Partners (Palamon) has led the acquisition of a majority interest in Feelunique.com, an online beauty retailer with over 18,000 products from 500+ brands.

The transaction, which sees Sirius Equity invest alongside Palamon, was agreed at an enterprise value for Feelunique.com of £26 million (approximately $41.7 million).

Feelunique.com is an online retailer of premium products in haircare, skincare, cosmetics and fragrances, selling full-permissioned stock from brands like Dior, Lancôme, Yves Saint Laurent and Kerastase.

Founded in 2005, the firm employs more than 125 staff at its headquarters and logistics centre in the Channel Islands, an archipelago of British Crown Dependencies in the English Channel, off the French coast of Normandy.

Palamon will purchase a majority stake in the company from the founders and earlier-stage investors The Huggler Group and MyMemory, and will invest to spur further growth.

Feelunique’s sales are said to have grown by more than 40 percent per year to more than £30 million of annual revenue.

(Source: peHUB)

Image credit: Thinkstock

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