Onebip mobile payment releases single-click purchasing feature for in-browser buying

Mobile users who buy on the fly should watch their pockets as Onebip, the mobile payment business unit of global mobile commerce company Neomobile, has released its new single-click purchase feature for its Onebip Mobile Browser.

This means that brands, mobile companies and digital and online merchants can use the new to provide a simple way for customers to make payments via the browser on their mobile device.

Onebip uses an encrypted identification process to recognize the user’s phone number to provide a secure, automatic authentication so that the user does not have to input any credentials such as a password or PIN.

The user only needs to click once on the Onebip icon to confirm a transaction, no further actions are needed. The purchase is then charged directly to the user’s mobile phone bill, meaning that even consumers without a credit card can use their phones to browse and buy. Onebip is compatible for use with both pre-paid and post-paid mobile contracts.

Best keep track of your mobile credits though as along with one click purchasing in the browser, the process is made smoother by detecting phones or tablets and whether the website requiring payment is accessed over Wifi or a 3G connection.

The company says that by taking all of this into account and streamlining the process, transactions are more likely to be successfully completed.

Nice and smooth

Onebip Mobile Browser also adapts to an individual operator’s secure billing policies and requirements. It supports all leading smartphone platforms, including iOS, Android, Windows Phone and RIM, as well as web-connected feature phones and other legacy devices. So basically no one’s pocket is safe if you’re a compulsive buyer.

Onebip Mobile Browser Solution can be easily integrated into any kind of mobile site, content, application or service that is accessible via a mobile browser, including web apps built using HTML5.

Digital merchants and content providers can use the Onebip Mobile API to integrate the solution into their website, content, application or service quickly and easily. Onebip also handles directly complex processes such as payment flows and managing the user authentication, freeing the merchant up to focus on their core business.

Onebip and its one-click purchasing feature is now available to merchants and publishers in several countries of the 70 markets already covered by Onebip Mobile Browser Purchase – including France, Italy, Spain, Brazil and Mexico. This feature will be rolled out also across different carriers in Northern Europe, US and Latin America over the next two quarters.

Image Credit: 401(K) 2012