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This article was published on August 21, 2013


    Onavo launches Acquisition Insights to help developers analyze which advertising tools drive app downloads

    Onavo launches Acquisition Insights to help developers analyze which advertising tools drive app downloads
    Nick Summers
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    Nick Summers

    Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

    Onavo, a startup that offers iOS and Android users a suite of apps to protect their information and track data usage online, is launching a new tool for app creators and marketers called Acquisition Insights.

    It forms part of Onavo Insights, a group of tools built specifically for developers that leverage the data sent to Onavo by its iOS and Android app users. The new feature covers mobile advertising specifically, through a browser-based dashboard that visualizes the performance of thousands of apps across North America and Europe.

    Users can search for a specific app and see exactly which advertising campaigns and platforms are driving downloads. Developers can also see whether the app was found naturally or though a promotional tool, such as an online ad network.

    ➤ Onavo Insights

    Onavo_Google

    Image credit: Justin Sullivan / Getty Images