On average, brands on Twitter respond to users just 2% of the time. #CannesLions #PowerOfNow

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in (show all) Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

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On average, brands on Twitter respond to users just 2% of the time. #CannesLions #PowerOfNow

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