As Recode foretold back in February, Klout is being acquired by the social marketing company Lithium Technologies. The terms of the deal were not disclosed, although yesterday Fortune reported the price was around $200 million.
It’s official! So proud of the Klout team and excited to be joining @LithiumTech. http://t.co/sVtd4BIAez
— Joe Fernandez (@JoeFernandez) March 27, 2014
In a blog post, Klout co-founder Joe Fernandez said Lithium was the right partner for its influence-focused platform. “I want you to know that our mission has not changed — Lithium shares our passion for empowering every person to understand and maximize their impact online,” he said.
“Klout will continue helping people be great online. You will still be able to get insights about your social media performance, find new content to share, and be rewarded with Perks on both Klout.com and our mobile app.”
➤ Klout (via TechCrunch)
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