This article was published on September 5, 2015

Officelovin’: Tech startup offices are the new hiring tools

Officelovin’: Tech startup offices are the new hiring tools
Andrii Degeler
Story by

Andrii Degeler

Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exci Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exciting developments in tech, especially those involving vastly underreported industry niches and geographies.

Among the perks that startup employees enjoy daily, a cool office is probably the fundamental one. Photos of expertly designed workplaces appear in our Twitter feeds and in media quite often, so it doesn’t come as a surprise that now there’s a website focused exclusively on how tech startups design their offices around the globe.

Founded by Michael Ptacek in 2014, Prague-based Officelovin’ is a good example of how startups are eager to demonstrate their new premises, while their potential employees are no less interested in taking a look around.

“In most cases, the photos are sent to us directly from the companies or from the architecture firms,” Ptacek told TNW, adding there are currently about 600 offices in the database. “At this moment, the traffic is approximately from 2,000 to 5,000 users per day.”

Three quarters off all website traffic originates in the US, followed by Canada, UK, Germany and France. The number of people who want a sneak peek at the most hip working space in tech increases by about 20 percent, Ptacek said.

The champions

Looking back at over a year of Officelovin’s existence, Ptacek says there are a few companies whose offices are the most popular with the website’s audience.

Ironically, the company with the most viewed offices is not exactly a startup: it’s WeWork, a large network of coworking spaces in the US and Europe.

WeWork Coworking Space in New York's FiDi
WeWork Coworking Space in New York’s FiDi

Next up are:

Counted by the number of views of a particular office and not a company, the most popular one is Uber’s HQ in San Francisco with over 12,000 hits, followed by the LA headquarters of Beats by Dr. Dre, with almost 8,000 views.

Uber HQ in San Francisco

Sending the message

Officelovin’ is not the first website displaying office spaces — there’s, for example, OfficeSnapshots that’s been on the market for some eight years, — but this is the first one focused exclusively on tech startups. In Ptacek’s opinion, the main target audience that startups want to attract is, unsurprisingly, programmers.

Airbnb’s European operations hub in Dublin
Airbnb’s European operations hub in Dublin

“It is definitely more like a hiring tool for them,” Ptacek said. “It’s not a coincidence that they spend too much money on the offices, they see it as a huge opportunity to get the best talent. Today, if you are a programmer, [money] is not enough. You spend most of your day in the office at work, and you just want to feel comfortable there. You want to feel more like you’re at home, not at work.”

Startup jobboard Tyba, which also gives office photos of the companies hiring a lot of space, agrees with the importance of the workplace coolness.

“The design of the office is a strong statement startups can send to show some of their core values,” said Philip von Have, co-founder and VP of Customer Development at Tyba. “Open space offices with large common areas and some geeky details send a different message than a corporate office space. This becomes even more important as startups often don’t have a well recognised recruitment brand and have to build their own corporate identity.”

With that in mind, Ptacek plans to monetize his project in the future by transforming it into “ for startup offices,” where the employers will be able to get recommendations on the right style and furniture for their working places.

As the fight for talent in the tech world shows no sign of calming down, it seems like the market for architectural and interior design advice will be a healthy one for quite some time to come.

Image credits: Officelovin’

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