2011 promises to be an active year for the social e-commerce industry in the Middle East from the very beginning as Egypt gets its first group buying service by Offerna (meaning ‘our offer’).
The group discount/buy model offers a discount from a local vendor allowing you to sign up for the purchase if you’re interested.
If enough people show interest, the offer goes live and consumers can buy the coupon until the deadline is reached or it sells out.
Social buying websites have been popping up around the Middle East providing such services ever since the first of them GoNabIt launched in Dubai last year. Today we can count up to 15 & the number is rising.
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Offerna.com is the first to launch in discount hungry Egypt beating the big players like Cobone.com & GoNabIt to the Middle East’s largest online population.
The question is, what are the big players like Jabbar Group owned Cobone, and Bayt.com owned GoNabIt, and the soon-anticipated player Groupon.ae going to do about it?
To get a better idea of the group buying scene in the Middle East check out our latest regional group buying head count here.
Hat tip to @TripleM.
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