UK mobile operator O2 has announced that it now has over 2 million customers registered on its personalised media service O2 More, reaching the milestone in just 16 months.
O2 More is an opt-in marketing service that delivers highly personalised campaigns for advertisers, matching data held on O2’s customer databases so that businesses can target based on phone usage or location. The company has already signed up over 1,000 brands including Adidas, Tesco, French Connection, Guinness and Honda.
The platform delivers results for businesses but it also incentivises customers to sign-up and enjoy promotions and deals. For example – in a partnership with Starbucks, O2 deployed a campaign across the UK that incorporated voucher redemption, which saw a response rate of 34%. Pretty impressive.
Shaun Gregory, Managing Director of O2 Media said:
“O2 More was created to give our customers what they really want. Breaking through two million customers shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands.
Mobile messaging is the only way that brands can open up a unique one-to-one dialogue with customers and create real engagement. O2 More is all about creating an exciting customer and advertiser experience, backed up by one of the UKs most respected brands.”