Now you can shop directly from YouTube videos

Story by

Amanda Connolly

Reporter

Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed (show all) Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

YouTube has started introducing shopping ads, similar to those available on Google, which will allow you to shop directly from the videos you’re watching.

The new Shopping ads make it possible for all creators to have shoppable ads in their videos. This is particularly useful for bloggers who might be reviewing a selection of products as anyone watching can now buy the items from within the video.

Get your tickets for TNW València in March!

The heart of tech is coming to the heart of the Mediterranean

Join now

It’s not a surprising move as the Google-owned company also introduced Cards to showcase products in videos and TrueView in recent months, but they only apply to advertiser’s own videos. The new Shopping ads make shopping possible from all videos.

So if you see an ‘i’ icon in the upper right corner of the next video you’re watching, that’s your cue to start shopping. At least that’s what Google hopes you’ll do.

➤ A preview of new capabilities coming to YouTube advertising [YouTube]