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This article was published on October 26, 2011


Nokia differentiates its Windows Phone offering with navigation, music and ESPN partnership

Nokia differentiates its Windows Phone offering with navigation, music and ESPN partnership
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

How is Nokia differentiating its first Windows Phone 7 device from the competition from the likes of HTC? Unique services. At Nokia World, the company has unveiled three services it is adding to the Lumia 800 – turn-by-turn navigation, a music service and an ESPN partnership for sports news.

Nokia Drive comes with the Lumia 800 – turn-by-turn navigation for free, making it the first Windows Phone device to offer this.

Nokia Music – a music service that offers ‘Mix Radio’, a way of streaming mixes of music from multiple artists. Mixes can be downloaded for playing offline, and can be launched from a live homescreen tile.

Finally, it’s launching ESPN Sports Hub, providing a wide range of sports news for multiple sorts and teams. League or team news can then be pinned to a shortcut within the app for easy access.

Find all our NokiaWorld coverage here.

 

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