Amazon.com continues to excite the world with new innovations,whether it be through new consumer services, through platforms to support sellers, authors and other producers, or through transforming the world of IT with its cloud. Many leading companies struggle to maintain robust innovation cycles after their first successes but not Amazon.com – so what’s their secret? In this presentation Dr. Vogels will dive into the Amazon.com approach to managing innovation and how it is driven by strong values and culture. He’ll discuss how these principles drive processes and organizational structures and how this contributes to Amazon.com’s ability to execute at high speed. He will also go into how Amazon.com’s platforms enable others to innovate in ways never thought possible.