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This article was published on March 24, 2016

No, don’t call the police when Snapchat isn’t working

No, don’t call the police when Snapchat isn’t working
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

West Midlands Police in the UK occasionally posts inappropriate emergency calls on its SoundCloud account, and the latest is a doozy.

I mean, I like Snapchat as much as the next person but I wouldn’t say the app being down is a top-proirity matter for the police. Best stick to complaining about it on Twitter and Facebook instead.

Funnily enough, West Midlands Police does actually use Snapchat to fight crime, too.