This article was published on December 14, 2010

Nike goes social – Customize your new Kobe Bryant kicks on Facebook

Nike goes social – Customize your new Kobe Bryant kicks on Facebook

It’s not at all unusual to see brands launching a product on Facebook. What’s interesting to us, in keeping with the name of The Next Web, is seeing how old brands are using social media to keep up with what’s happening now.

Nike is the latest one that we’ve found and, with the launch of Kobe Bryant‘s newest shoe, Nike is bringing its NikeiD product to the Facebook platform.

If you’re not familiar, NikeiD is a way to fully customize your Nike products. Have one foot that is half a size different from the other? No problem. Want a different color on every panel? You can do that. If you can think of it, NikeiD can likely do it.

With Kobe Bryant’s new Kobe VI iD, you can use Facebook to customize your new Kobe shoes any way that you want. All it takes is for you to head over to the Facebook page for NikeiD, give a like and then you can head in to use the NikeiD designer to pimp out your new kicks.

We had the chance to talk to Leslie Bradshaw from JESS3 about the integration of NikeiD into Facebook and the creation of the NikeiD Facebook page.  The page, as is always the case when we see JESS3 projects, is top notch. Want a behind-the-scenes look? You’ll find some great information over on the JESS3 blog, but here’s a sneak peak:

For Nike, it’s a chance to not only get the word out via social media, but it will inevitably lead to new Facebook fans as well. The bottom line? Revenue. Increased awareness of a product, via a platform that we all use every day can only lead to increased sales.

So, get over and get building. Of course, since it’s Facebook, you’ll be able to share your design with your friends. You can even choose to pre-order your new Kobe kicks, as they won’t be for sale until December 24th. Got a cool design? Share it with us in the comments.

In an age where it seems that everybody starts on social media, it’s awesome when we see brands that didn’t and are now coming of age.

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