The heart of tech is coming to the heart of the Mediterranean. Join TNW in València this March 🇪🇸

This article was published on March 22, 2017

A nightmare future of AR is closer than we think

Alejandro Tauber
Story by

Alejandro Tauber

Former Editor-in-Chief, TNW

Is AR going to make our life better or turn it into a nightmare reality overlaid with incessant ads? At SXSW we watched the short film HYPER-REALITY by Keiichi Matsuda with Galit Ariel, who’s publishing a book on our AR future: Augmenting Alice. Matsuda’s film shows a possible dystopian future of AR and we wanted to know if Ariel thought it might be coming true. Spoiler: it already is.

Many thanks to Keiichi Matusda, who kindly allowed us use his film, and to New Dutch Wave and Corrino for support. Watch HYPER-REALITY in its entirety here.