Story by
Harrison Weber
Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.
If you have yet to hear of Paul Rand, a designer known for his work developing the logos of IBM, UPS, ABC, NeXT and countless others, you’re going to need to head over to his gallery and Wiki.
As surfaced by Steven Heller of Imprint, a significant collection of work has recently emerged thanks to Modernism 101, where prices range from a low $50 to a much steeper $2.5k+. Either way, however, some of the rarer pieces in the collection are still worth a look and maybe a screenshot for safe keeping.
You can see the full catalog here.
For more, take a peek at TNW’s full Design & Dev channel.
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