This article was published on October 2, 2014

Leica’s riveting centennial ad salutes famous historical photos


Leica’s riveting centennial ad salutes famous historical photos
Jackie Dove
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Jackie Dove

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Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.

Sure, it’s an ad for Leica cameras.

And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

➤ Leica Gallery São Paulo