TNW Conference 2022 will be bigger, bolder, and better! Get your tickets now >>

The heart of tech

This article was published on October 2, 2014

    Leica’s riveting centennial ad salutes famous historical photos

    Leica’s riveting centennial ad salutes famous historical photos
    Jackie Dove
    Story by

    Jackie Dove

    Reporter

    Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015. Jackie Dove was in charge of The Next Web's Creativity channel from February 2014 through October 2015.

    Sure, it’s an ad for Leica cameras.

    And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

    But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

    NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

    ➤ Leica Gallery São Paulo