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This article was published on March 30, 2012

New Google+ TV advertisement “A life lived and shared” tugs on your heartstrings

New Google+ TV advertisement “A life lived and shared” tugs on your heartstrings
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

The TV campaigns for Google+ are getting better and better, and the most recent one, which appears to be airing in the UK, tells the story of a man and shows the product in action.

Without a doubt, Apple is extremely well-known for its TV ads, but Google seems to be putting in the effort, and money, to make an impact on those who haven’t tried out its social services yet.

The advertisement tells the story about a man named Tom who uses Google+ to share his life story. I won’t ruin it for you, but it’s extremely heartwarming and definitely shows off the strong points of Google’s social layer rather well. Big plus for using the soundtrack from the Tom Hanks movie “Cast Away”, too.