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This article was published on November 16, 2011


New Audi ad plays with the iPad’s “Slide to Unlock”

New Audi ad plays with the iPad’s “Slide to Unlock”
Courtney Boyd Myers
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Courtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

I love seeing advertising agencies get creative with digital technology–like McDonald’s brilliant, interactive ad campaign in Sweden or Solve Media’s smart CAPTCHA ad technology. And… then there’s Catvertising in Canada.

To promote the new Audi magazine app that launched in Brazil, BBDO Brazil created a new Audi iPad advertisement where you unlock the ad by “sliding to unlock” around a driving track. So, rather than simply dragging to the right, users have to drag the button round an Audi racetrack.

Check it out here: