Throwing your analytics data into a spreadsheet to manipulate it and create further reports is handy and now Google’s made it even easier.
A new add-on for Google Sheets allows Analytics users to directly import their data without any hassles. The addon pulls in the data from the Analytics API and you’re able to get data from almost any metric in Analytics.
Google touts the tool as combining the power of its Analytics tool with the power of data manipulation in Sheets, which is useful for those wanting to build custom dashboards or add external data to their reports.
➤ Simplify your Google Analytics Reporting with Add-ons for Google Sheets [Analytics Blog]