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This article was published on May 7, 2008

    Naked is really naked

    Naked is really naked
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Next Webtipr David Petherick advised me to start using Naked a few weeks ago. That’s a small British start-up in private beta, which aims to give users a better way to communicate with people they really care about than the dozens of other social networks do. It allows you to communicate more freely, in private. Tools are status-updates, private messages and group messages. To me it looks like they’re trying to be a combination between Twitter and e-mail, aimed at a crowd who doesn’t know what Twitter is.

    So Naked is into communication and you can tell by the way the team communicates with its users: friendly, open and no-nonsense. They know how to create the feeling of a connection with the service, sort of bonding 2.0. The ultimate example would be the email I found in my inbox a few minutes ago:

    Naked
    The Naked team

    Being Naked is all about being open, even if that means sharing not-so-good news. Our start-up has run out of cash. Just weeks before opening up the service more broadly and igniting the buzz…

    However, we haven’t given up the faith. We will need to regroup, see who’s still on board, and work out a way forward. In the meantime we’ll do everything possible to keep the service going.

    We’ll update you when we have more news.

    That’s what I call REAL transparency. And why wouldn’t they be? There are plenty of start-ups that keep their mouth shut while they slowly sink in the deadpool. How is that helping them? By sending out this email they get (1) attention from the press, (2) sympathy from their users, and (3) street credibility – because this really is pr 2.0.

    Update: David has ten invites for you to see whether Naked works for you. Drop him a line: [email protected]