Inside money, markets, and Big Tech

This article was published on June 27, 2008


    Mosaic created from 1001 of those shiny 2.0 logos

    Mosaic created from 1001 of those shiny 2.0 logos
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.


    Yeah, you saw that right: I’m vain enough to hover over our logo. And no, I’m not gonna tell you how long I looked for it.

    What you see above this text, is a smart marketing tool by two Dutch guys who want to be the next KillerStartUps.com. Sytse Sijbrandij and Jelle de Bruin have built AppAppeal, a review site for web apps. They’ve created 27 categories – from aggregator to word processing -, containing very short to-the-point reviews. Like this one, about Gmail. I’m not sure it will be useful for you, but AppAppeal can definitely help out people who want to start moving their digital office to the online world.

    Anyway, to promote their new site, Sytse and Jelle have spent probably too much time on this world mosaic. The idea is pretty nice and I guess it’s on its way to the Digg frontpage. Yet the execution is somewhat pointless. It would have made more sense if they had placed the logos on the countries they were originally coming from. Then it would have a meaning. Now it’s just a bunch of logos on a pile, looking like the world. Or maybe I’m just a bit pissed of because The Next Web, THE (self-proclaimed) European tech blog is placed somewhere in the Pacific. You be the judge…