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This article was published on July 14, 2016

    AT&T’s Flying COW isn’t what you think it is (thank goodness)

    AT&T’s Flying COW isn’t what you think it is (thank goodness)
    Natt Garun
    Story by

    Natt Garun

    US Editor

    Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

    AT&T today wrote a blog post detailing a proposed project involving something called a Flying COW. And no, it’s not a nursery rhyme book.

    COW stands for Cell on Wings, which is the company’s new drones initiative to bring LTE service to high volume areas like concerts, festivals, or disaster sites post-emergencies. “A Flying COW may even be able to provide coverage when a vehicle is unable to drive to a designated area,” the blog post says.

    AT&T says it is currently researching how to use drones to send large amounts of data in real-time and will trial the program nationally this week. Unlike traditional signal boosters, AT&T believes drones can be deployed more quickly and brings expanded service exactly where it’s needed.

    att-drone-lte

    This isn’t the company’s first use of drones – previously, drones were employed to inspect cell towers and quickly transmit data to the team so it expedite the maintenance process.