Moola has a simple but foolproof way of making millions. They give users one cent and let them play against other users in simple flash games. If you win, you double your money. If you lose, you go back to
square one one cent. If you manage to win 30 times you win exactly $10,737,418.24. Not bad for winning a few flash games.
Before each Flash game you do have to watch a short video ad and that is where revenue is generated for Moola. If you want to know more about how it works read these excellent reviews on Techcrunch and ReadWriteWeb.
The company is based in Toronto, Canada, invitation only and currently only available to residents of the United States and Canada. Once this company officially launches and becomes successful my guess is we will see a flurry of localized copies.
The reason why it makes sense to start your own local Moola is because the law is different for each country in the world. In the United States it can even be different per state. The Moola websites explains as much in their disclaimer:
Moola is currently only available to residents of the United States and Canada, excluding Louisiana, Nevada and Quebec.
The law on contests, sweepstakes and tournaments is not settled in Nevada, Louisiana and Quebec at this time. Until there is greater certainty, Moola will be unavailable to residents of these areas.
My guess is that within 12 months, just as it happened to the Million Dollar Homepage, we will see many localized versions of Moola all over the world. If you know of any similar local initiatives we would love to hear about it.