Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on August 20, 2012


    MobileBits buys Swiss mobile marketing firm Aixum to boost European expansion

    MobileBits buys Swiss mobile marketing firm Aixum to boost European expansion
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Los Angeles-based mobile and social software developer MobileBits this morning announced that it has acquired Zurich, Switzerland-based startup Aixum.

    Terms of the acquisition were not disclosed, but the deal gives MobileBits a European office from which it aims to expand into other European countries.

    Aixum CEO Andrew Marshall will join MobileBits as its COO, while Andre Lambelet was appointed VP of Technology. All other Aixum employees will join the MobileBits team.

    Aixum offers mobile marketing, advertising and loyalty solutions for the local business marketplace and says it has deployed to “many thousands of merchant locations” across 60 brands in Europe, including big name clients like McDonald’s and Spar.

    MobileBits says it will combine its digital and social software platform with Aixum’s European mobile marketing network shortly.

    A sidenote worth highlighting: Aixum was founded in 2009 … in tiny Liechtenstein of all places.