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This article was published on August 27, 2012

MobileApps.com, the ‘AdSense for mobile apps’, shuts down – domain can be yours for $1 million


MobileApps.com, the ‘AdSense for mobile apps’, shuts down – domain can be yours for $1 million
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Singapore-based startup MobileApps.com, which launched its mobile app discovery platform to some fanfare last year, recently decided to call it quits and re-focus on ‘rich media ads’.

The company had raised $400,000 in seed funding from Tokyo-based mobile company I-FREEK.

This morning, founder and CEO Alvin Koay published a press release, announcing that MobileApps.com has now effectively been terminated and that the domain name was put up for sale for the relatively high price of $1 million (a deal would also include the domain name MobileAds.com, to be fair).

According to this report, Koay acquired the domain for $10,000 back when Apple launched its App Store – you do the math.

Do you think MobileApps and MobileAds.com are worth $1 million, combined?

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