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This article was published on January 29, 2009

    Mobile flirting crosses the ocean: Flirtomatic aims for Americans

    Mobile flirting crosses the ocean: Flirtomatic aims for Americans
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Flirtomatic is a ridiculously popular mobile social network from the UK. That makes sense, as it’s all about sex. Seduce your desired guy or gal via the mobile phone. Currently, 1.3 million folks are concerned with this act of love.

    Danger! on Flickr - Photo Sharing!The growth of Flirtomatic is rather spectacular. It had 225,000 registered users in February 2007. What’s even more interesting, is Flirtomatic’s impressive revenue growth. According to a press release in September, it has “skyrocketed” by 475%.

    Taking that in account, it’s actually interesting to hear that the service will launch a mobile beta in the U.S. of A. CEO Mark Curtis commented in a press release: “It’s a difficult time in the market, but we’re optimistic that we can enter the US successfully. It will not be easy but if we can replicate some of the success we’ve had in the UK and Germany, generating revenues within six months, we will have taken a major step towards achieving our goals.”

    I think the success of Flirtomatic tells us a lot about the future of mobile: it’s gonna be exciting. Sex always leads the way, so Facebook and national networks will follow. I for one, do most of my social networking via iPhone apps.