Music video fans rejoice, your time to mix and manipulate your music in visual form has arrived on the iPad and it looks pretty cool.
Algoriddim, the company that created the Apple Design Award winning Djay app for iPad has released a similarly impressive product for making video mashups called Vjay.
Videos can be placed side by side within the application and beat matching makes the process easier to create a live performance or something that can be shared with friends over social channels.
Users can choose to mix with existing videos or record on the iPad’s camera to create their own content. The original Djay app provided a pretty slick and simple to use interface for scratching and adapting tunes and Vjay does similar things with video and audio together.
Building on past success
Karim Morsy, CEO of Algoriddim says that the company has been working hard to build on the technology created with Djay in order to make something light enough to work on a tablet, while still being able to process moving images.
As you would hope from a video mixer, the options for playing with the content include scratching, transitions, looping, graphics manipulation and more impressively, the audio changes along with the the visuals. Twist or scratch the image directly on the video as it is playing and the sound reacts appropriately.
When a user is done mixing their creation, the results can streamed wirelessly to Apple TV, sent through Digital A/V adaption (HDMI) or AirPlay. Mixing can also be performed in real time which means live performances are instantly enabled, not a bad idea for parties and gigs with original material.
Any music video bought with iTunes can be used with the app. To get users started there is also a video bundle including a music video from Parov Stelar, a dance video from Lil’Buck and Yak Films as well as soccer, skateboarding, snowboarding and parkour videos for some nice visual stimulation.
As ever with apps of this kind, the responsibility for copyright and performance royalties lies with the user. So don’t be posting material that is not yours, otherwise you’re bound to end up with a take down notice for your efforts.
Beat matching accessories
If you find the virtual process lacking there are also accessories that compliment the app which have been designed specifically to suit Algoriddim’s software. Griffin DJ Cable can be used to preview tracks using headphones and Numark iDJ Live provides enhanced tactile control via two large performance platters and a central mixer.
The app is priced at $9.99, which is pretty competitive considering the work done on the technology and the possible output from a single purchase.
Algoriddim was founded in 2006 with a vision to create music and multimedia software that is easy to use but still at a professional standard. The founders are DJs themselves so getting the applications right is something they are aiming for to open up opportunities for anyone to become a DJ.
With the company’s latest app, it seems that the chance to get creative with video is about to be placed in the hands of anyone with an iPad. Check out the video for more detail on how it works.
➤ Algoriddim Vjay