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This article was published on November 26, 2013

Microsoft’s latest ads show the Surface beats the iPad with hands-free use and multiple user account support

Microsoft’s latest ads show the Surface beats the iPad with hands-free use and multiple user account support Image by: Kevork Djansezian
Emil Protalinski
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Emil Protalinski

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.

Here we go again. Microsoft today released two new Surface ads that show its tablet beating Apple’s iPad.

https://www.youtube.com/watch?v=XsknmA96Jv0

The first shows how the Surface bests the iPad when it comes to hands-free use, such as while cooking. The second one shows how the Surface features support for multiple user accounts, which Microsoft argues makes it better for sharing with your family than the iPad.

These are valid use cases, but these two ads unfortunately feel half-baked.

Image Credit: Kevork Djansezian/Getty Images

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