This article was published on July 22, 2010

Microsoft Rebranding Itself To Be What’s Next


Microsoft Rebranding Itself To Be What’s Next
Manan Kakkar
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Manan Kakkar

Manan is a Telecommunications engineer who's been following Microsoft and Apple for a couple of years. Fascinated by end user technology he Manan is a Telecommunications engineer who's been following Microsoft and Apple for a couple of years. Fascinated by end user technology he shares his thoughts in more than 140 characters and in 140 or less on twitter (@manan)

Microsoft’s annual event for employees – MGX is currently underway and according to Engadget Microsoft has unveiled a new tagline.

Microsoft has had the tagline of Your potential our passion for quite some time and it was quite good, the supposedly new tagline is: “Be what’s next” Not that bad either.

I like the tagline and if Microsoft is able to motivate the workforce to achieve just that, we’re in for a treat. Engadget has posted the video that unveiled the new tagline. The video showcases most of Microsoft’s consumer products – Windows, Windows Phone, Bing, Xbox and Office. No mention of Zune. Here’s the video:

Microsoft got in touch with Engadget and confirmed that the tagline is legit but we won’t be seeing the logos shown in video on products, for now at least.