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This article was published on October 16, 2012


Microsoft pushes Surface banner ads suggesting preorders may open soon

Microsoft pushes Surface banner ads suggesting preorders may open soon Image by: Kevork Djansezian
Matt Brian
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Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

We’re little over a week until Microsoft’s big Windows 8 reveal and the launch of its Surface tablets, but the company’s eagerness to move ahead with its Web marketing suggests that consumers will get the chance to preorder the device a little earlier than first thought.

It appears that Microsoft (or an agency working on its behalf) pushed the button on a new Web banner campaign that has been showing up on prominent technology websites including Gizmodo and AllThingsD.

The Verge noticed the ads, which alert users that the Surface tablets are “now open for preorder” and offer a “Buy now” link:

Clicking the link directs to a Bing search for “Surface Microsoftstore.”

Microsoft has remained fairly quiet in regards to its Surface launch, only recently moving forward with new TV adverts and opening a dedicated Surface Twitter account.

Microsoft has also begun making preparations on its official store, with a cached Google search displaying a placeholder for the device. The pricing is set to $0.00, waiting for Microsoft to finally reveal pricing (and following today’s new banners, possible preorder availability).

Image Credit: Kevork Djansezian/Getty