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This article was published on November 26, 2013

Microsoft mocks the Chromebook in a new video ad for its anti-Google ‘Scroogled’ campaign

Microsoft mocks the Chromebook in a new video ad for its anti-Google ‘Scroogled’ campaign
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

Microsoft took its ‘Scroogled‘ anti-Google campaign one step further today by ridiculing the Chromebook in a new online video ad. It depicts a woman walking into a pawn shop and asking for a price-check on her Chrome OS laptop, only to be told that “it’s not a real laptop”.

Stars of the reality-television series Pawn Stars belittle the Chromebook and its inherent drawbacks as a Web-focused device. “When you’re not connected, it’s pretty much a brick,” the store clerk says. “That’s a major drawback. A traditional PC utilizes built-in applications like Office and iTunes, which work even when you’re offline.”

The ad touches upon other parts of the ‘Scroogled’ campaign, namely the privacy concerns surrounding high-profile Google services such as Gmail.

“Google is always trying to find more ways to make money off of your personal information,” the pawnbroker adds. “This Chromebook hardware makes it even easier for them.”

Chromebooks regularly top the best sellers list on Amazon, so this latest attack from Microsoft isn’t entirely unexpected. The limitations of Chrome OS are offset by the low price points offered by Chromebook manufacturers, but Microsoft is clearly worried by the impact, or potential impact, it has on sales of low-end Windows-based laptops and PCs.

If you’re interested, there’s also a new page on the Scroogled website that breaks down all of the disadvantages and negative media coverage associated with Google’s Chromebooks.

Read next: Taking a cue from Microsoft, Nokia is trying to sell the Lumia 2520 by ridiculing the iPad

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