Ford President and CEO Alan Mulally delivers the opening keynote to kick off the 2010 International Consumer Electronics Show at the Las Vegas Hilton January 7, 2010 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology tradeshow, runs through January 10. The gadget show is expected to feature 2,500 exhibitors showing off their […]
Credit: Justin Sullivan
Microsoft began selling the Surface via channel resellers in the US in July, and today it expanded that third-party sales program for its struggling PC-tablet hybrid into Canada and 16 countries in Europe.
Now “established” reseller partners in 17 new countries — Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK — can sell the Surface RT and Pro devices, along with specific deals and offers. Others partners in these markets will follow in “the coming weeks,” the company says.
The new partners expand Microsoft’s sales presence, and could give it more clout to reach enterprise users and business customers. That’s likely to be aided by recent price cuts for the Surface RT and Pro in Europe and North America.
➤ Surface rolls out next phase of business channel availability in 17 new markets [Microsoft Surface Blog]
Headline image via Getty Images
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