Microsoft has just launched its first branded entry-level handset, dubbed the Microsoft Lumia 535, relinquishing the familiar Nokia logo, and establishing the new branding convention for future Lumia devices.
The new Lumia 535 packs a 5-inch screen, 5-megapixel front- and rear-facing camera, a 1.2GHz quad-core processor, 1GB RAM, 8GB of storage with support for up to 128GB with a microSD card, and runs Windows Phone 8.1 OS.
It’s available in both 3G Single SIM and 3G Smart Dual SIM flavors, and comes in a range of six colors including cyan, bright green, bright orange, white, dark grey, and black.
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The device is no flagship, but will probably introduce the new Microsoft brand to many users in developing markets who are interested in an entry-level smartphone. The Lumia 535 will go on sale this month at about $135 before taxes and subsidies, in China, Hong Kong and Bangladesh to start. Sales in other markets including India and Russia are expected to follow subsequently.
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