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This article was published on November 11, 2014

Microsoft drops the Nokia moniker for the new Lumia 535 smartphone

Microsoft drops the Nokia moniker for the new Lumia 535 smartphone
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Microsoft has just launched its first branded entry-level handset, dubbed the Microsoft Lumia 535, relinquishing the familiar Nokia logo, and establishing the new branding convention for future Lumia devices.

The new Lumia 535 packs a 5-inch screen, 5-megapixel front- and rear-facing camera, a 1.2GHz quad-core processor, 1GB RAM, 8GB of storage with support for up to 128GB with a microSD card, and runs Windows Phone 8.1 OS.

The Microsoft Lumia 535 with covers
The Microsoft Lumia 535 with covers

 

It’s available in both 3G Single SIM and 3G Smart Dual SIM flavors, and comes in a range of six colors including cyan, bright green, bright orange, white, dark grey, and black.

Lumia-535_Back_Cyan

The device is no flagship, but will probably introduce the new Microsoft brand to many users in developing markets who are interested in an entry-level smartphone. The Lumia 535 will go on sale this month at about $135 before taxes and subsidies, in China, Hong Kong and Bangladesh to start. Sales in other markets including India and Russia are expected to follow subsequently.

High five for Microsoft Lumia 535 [Lumia Conversations]