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This article was published on November 7, 2012

Message Bus unveils DMARC-compliant email service, while offering free email abuse reporting tool

Message Bus unveils DMARC-compliant email service, while offering free email abuse reporting tool
Ken Yeung
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Ken Yeung

Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

Message Bus has made two announcements today concerning the state of email. Leveraging the cloud, the company has unveiled its Global Delivery Network, a platform designed to help send high volume email, mobile, and social messages. Additionally, users of the service now have access to a free reporting service to help detect email abuse.

Started by Jeremy LaTrasse, a founding member of Twitter, Nick Wilder, Ted Knudsen, and Steve Mays, the company is described as a “cloud-native” application service powering messaging across email, social, and mobile channels. It recently raised $11 million from North Bridge Venture Partners, True Ventures, Ignition Partners, and many others. LaTrasse says that email messaging is a tough thing to scale and manage: “It’s hard enough to wrap your head around sending 100 million legitimate messages in a day, but it’s even harder when recipient domains interpret your behavior as spam or fraud and then blacklist you across the board.”

To that end, Message Bus says its using technology to help build and maintain enterprise applications while improving message deliverability.

Scaling email deliverability for enterprise

With the Global Delivery Network, the company is hoping that it will solve the problem with managing and delivering trustworthy messages at scale. Previously released as a beta program for the past 10 months, this service will enable enterprise companies, email service providers and developers to send large amounts of communications to their audience, while also ensuring that the trust between sender and recipient is maintained. In a statement, it says that multi-channel message volumes are growing rapidly with email being the dominent channel that powers social media, marketing campaigns, and transactional activities. Today, 20-25% of all non-spam emails aren’t delivered.

LaTrasse says that the service will “solve the barriers to communication and business by leveraging the power of the Internet’s flexibility, elasticity, and infinite scalability.” It will use a cloud-native platform to help reduce the costs, improve reliability, and help scale capacity across an enterprise’s infrastructure-as-a-service providers. The company claims that it doesn’t have any of the limitations business vendors face with “cloud-washed or in-house data centers” and has an easy-to-setup, no maintenance, cost solution.

Message Bus says its Global Delivery Network is the first email service to be 100% compliant with the Domain-based Message Authentication, Reporting and Conformance (DMARC) standard. DMARC was created by a working group focused on helping to reduce the threat of deceptive emails like spam and phishing and has features that increase sender validation and improves operational feedback between sender and receiver. This will help determine what emails are real and which ones are fake and potentially harmful to the recipient.

Because it’s DMARC compliant, Message Bus says that it will protect and monitor a company’s brand reputation with ISP networks and will enable IT organizations to “regain control” of their outbound email channels.

Helping to end the abuse

To help ensure better deliverability and bring some peace of mind to its users, Message Bus is also unveiling a new reporting service called Discover designed to help provide a company visibility into the email senders who are abusing its domain name for “illicit or unauthorized purposes”. LaTrasse says that combined with the Global Delivery Network, businesses are in a better position to stop unauthorized email senders:

If your company uses transactional and marketing email channels to communicate with your customers, Message Bus Discover targets the issue of understanding if your brand is being hijacked by unauthorized email senders and provides data to help you remediate the problem.  The Message Bus Global Delivery Network then provides a multi-channel messaging service which locks down your domain to only those authorized to use the service. Together Discover and our Global Delivery Network offer two simple steps towards better managing customer communications.

Companies using Discover will see data collected from DMARC-compliant ISPs like AOL, Comcast, Gmail, Hotmail, Yahoo, NetEase and others before analyzing it and sharing which IP addresses have unauthorized usage of the domain.

Photo credit: Allison Joyce/Getty Images