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This article was published on January 9, 2012

Meet the 10 lucky startups in ER Accelerator’s NYC Winter Program

Meet the 10 lucky startups in ER Accelerator’s NYC Winter Program
Harrison Weber
Story by

Harrison Weber

Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

Entrepreneurs Roundtable Accelerator (ERA) is one of the newest startup incubators to launch in New York City. It kicked off in June of 2011, and has already led 10 awesome teams through its first demo day. Today it is announcing the ten startups that will participate in its second class, scheduled to begin on this very day.

As TNW’s Courtney Boyd Myers explained, “the heart of the program is its 200 plus mentors, a group of all-star experienced entrepreneurs, operating executives, technologists, and investors including Fred Wilson, Esther Dyson, Jos White, Geoff Judge, Charlie Federman, Brian Cohen, David Pakman, Jeff Stewart and Howard Morgan, who have come together over the past 4 years to form the Entrepreneurs Roundtable, a global nonprofit organization active in USA, Japan, India and Turkey with the sole aim of helping entrepreneurs become successful.”

ERA’s new class includes startups from a diverse cross-section of industries, ranging from mobile and payments to fashion tech and e-commerce. But regardless of genre, all of these startups are looking to create disruptive companies in New York. Here’s the full 2012 winter class that will greatly benefit from the accelerator’s mentorship, $25,000 investment, free co-working space and more:

Appy Couple

Appy Couple lets you quickly, easily, and affordably create a gorgeous mobile app to share all the excitement of your wedding with invited guests. The Appy platform populates a mobile app in real-time, and includes features like picture uploads, virtual champagne, countdown, and geolocation.


Cinchifieds is the world’s simplest marketplace. Users catalog what they’re interested in buying or selling, and Cinchifieds does all the work, delivering matches directly to you. Cinchifieds makes buying and selling a cinch.


Dibsie makes it easy to find, organize and discover products online by integrating social networking with powerful search capability. Dibsie streamlines the process for discovering and sharing products by allowing users to search thousands of retailers and brands, then bookmark favorites for sharing through a mutually-curated catalog.


LocalBonus allows consumers to use their existing credit and debit cards as their loyalty card at local merchants and gives merchants an easy way to deploy a rewards program to build customer loyalty.


Pictorious is a photo-sharing game that creates a fun way to explore the world, meet new people and earn awesome rewards and prizes. Pictorious also helps brands and merchants engage with and attract customers.


ShareRebate is a referral tool that helps mobile app developers get more downloads. The referral tool seamlessly integrates into any mobile app and starts to offer users of the app rewards for recommending the app to friends and family.

Stray Boots

Stray Boots turns the walking tour on its head through its cell phone-guided, interactive urban games in cities throughout the U.S. Stray Boots curates the games and delivers them to customers’ phones via its proprietary software, taking urban explorers on an adventure that’s more fun, engaging and flexible than other ways to explore the city.


STYLYT is redefining the way fashion brands acquire loyal fans. Partnering with contemporary and boutique brands, Stylyt launches collaborative fashion design campaigns that allow any user to customize an item in a collection, vote on user entries and even choose the winning design entry to be manufactured and sold.


Wizpert is a real-time platform that instantly matches people who need advice with experts who are qualified to provide it on a wide range of topics from parenting to relationships and nutrition. Wizpert offers immediate access to a simple, helpful form of human communication. Talking.


WowWombat is an event sponsorship marketplace that provides an easy way for businesses to find and interact with their target audience. A business selects events to sponsor based on the demographics they want to reach and scale they can afford – while event organizers post event details to receive sponsorship.

More from ERA:

“Our first program demonstrated that the New York’s tech community can work together to help entrepreneurs succeed,” said Murat Aktihanoglu, Managing Director, ERA. “Our outstanding mentor network was vital to our inaugural class, making a tremendous difference in the trajectory of many of the startups.”

What do you think of ERA’s second class? Does it stack up to the accelerator’s first batch?

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