Story by
Jamillah Knowles
Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]
Jonathan MacDonald is the co-founder This Fluid World boutique consultancy in London. His presentation at The Next Web conference this year covered the idea of expecting and embracing change.
MacDonald feels that current digital and branding trends are a good indicator of the future and that keeping an eye on these tendencies will help businesses be prepared.
We caught him right after he had spoken on The Next Web stage to talk about survival, organisation and getting comfortable with change.
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