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This article was published on May 1, 2012

    Meet Dean Fankhauser of Nuji and find out how stylish shoppers can reap rewards

    Meet Dean Fankhauser of Nuji and find out how stylish shoppers can reap rewards
    Jamillah Knowles
    Story by

    Jamillah Knowles

    Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]

    Nuji believes you should be rewarded for your loyalty as a shopper and it has worked out a stylish way for users to do so.

    By partnering with popular brands, Nuji helps users share as they shop and gather points to get discounts. Its well cleanly designed site is a place where you can check out other people who have great taste and discover new items you might like to try.

    Nuji was taking part in the Startup Rally at The Next Web conference in Amsterdam. Check out the video below and find out why Nuji co-founder Dean Fankhauser is building an internet department store.