Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.
Media technology firm Sticky has raised $3 million in funding from European tech investors Conor and Northzone (via PEHUB).
Sticky provides a platform to brand advertisers that it says ensures their display ads get noticed – the startup claims 50 percent of all online impressions are never actually seen by its intended audience.
Sticky says it can fix that.
The company emphasizes that its service is not another in-screen measurement tool but is actually capable of tracking an entire ad campaign ‘through the eyes of a consumer’. And they mean just that.
Sticky is a product of rebranding from EyeTrackShop, an online eye tracking company initially funded by a company called Tobii (itself backed by Intel) in 2009. EyeTrackShop will now be powered by Sticky.
Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. Clients include P&G, L’Oreal and McDonalds, among others.
Image credit: Thinkstock
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