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This article was published on November 16, 2009


    More Mainstream Media for the Crowd-Sourcing Movement

    More Mainstream Media for the Crowd-Sourcing Movement
    Kim Heras
    Story by

    Kim Heras

    Kim Heras is a Sydney-based technology writer and entrepreneur. His passions include the Australian startup industry, innovation and the Kim Heras is a Sydney-based technology writer and entrepreneur. His passions include the Australian startup industry, innovation and the web as an enabler of change. You can follow Kim on twitter - @kimheras

    crowdsourcingGood to see mainstream media catching up on the growth of Crowd-Sourcing and speaking with some of our favourite local tech guys,  Ross  “Mr Enterprise 2.0” Dawson and Design Bay Founder and MD,  Alec Lynch.

    The story is a good overview of the pros and cons of the crowd-sourcing space, including the debacle that was “iSnack 2.0”.

    Dawson makes some really interesting points about the coordination barriers that have the potential to get in the way of the crowd-sourcing movement. Anyone who’s ever tried to deal with multiple suppliers on any outsourcing or crowd-sourcing site will know that sometimes it feels like it’s just not worth the effort. Interestingly, coordination of resources is exactly the reason that many companies (in the organisational, not the legal, sense) came to life. As such, it’s funny to see that no matter how hard you try, even if you move particular functions completely outside of the organisation, you can’t hide from the coordination bogey man trying to make us less efficient than we could be.

    That having been said, the ability of the Internet to create efficient markets is something that shouldn’t be taken lightly and is a reason why there’s so much potential for companies like DesignBay, 99 Designs and other crowdsourcing sites, if they can get it right.

    img src: CoolTownStudios