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This article was published on March 28, 2012


    M-commerce much? Domino’s UK arm sees £1 million in mobile sales in a single week

    M-commerce much? Domino’s UK arm sees £1 million in mobile sales in a single week
    Matt Brian
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    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    Domino’s adoption of mobile commerce has proved time and again that if a company offers the right mobile apps and services, it can be a hugely lucrative market.

    Smashing records over the past two years, the company today announced it took £1 million ($1.59 million) in sales via its mobile platforms in a single week, for the first time.

    Domino’s first-quarter management statement shows that in the 13 week period to 25 March 2012, the company saw system sales rise from £132.3 million in 2011 to £144.2 million, representing a 9% increase.

    E-commerce orders accounted for 50.6% of its UK delivered sales (up from 39.3% in 2011), whilst its total online sales were up 44.45% to £59.3 million from £41.3 million in 2011. The company also noted that one in every six orders (16.4%) was made via one of its mobile platforms.

    In February, the company released a new smartphone app for Windows Phone to become its seventh mobile sales channel.

    Late last year, Domino’s announced its biggest day ever for online sales, taking over £1 million in orders, with 13% of them made via mobile devices. It’s growth was helped by its iPhone application, which generated over £10 million in the past year and accounted for 4.1% of all online orders.

    Twelve years ago, the pizza company was making £100,000 a year via its website, now the company is seeing £10 million in yearly sales via just its iPhone app and £1 million in daily online sales.