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Matt Brian
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Domino’s adoption of mobile commerce has proved time and again that if a company offers the right mobile apps and services, it can be a hugely lucrative market.
Smashing records over the past two years, the company today announced it took £1 million ($1.59 million) in sales via its mobile platforms in a single week, for the first time.
Domino’s first-quarter management statement shows that in the 13 week period to 25 March 2012, the company saw system sales rise from £132.3 million in 2011 to £144.2 million, representing a 9% increase.
E-commerce orders accounted for 50.6% of its UK delivered sales (up from 39.3% in 2011), whilst its total online sales were up 44.45% to £59.3 million from £41.3 million in 2011. The company also noted that one in every six orders (16.4%) was made via one of its mobile platforms.
In February, the company released a new smartphone app for Windows Phone to become its seventh mobile sales channel.
Late last year, Domino’s announced its biggest day ever for online sales, taking over £1 million in orders, with 13% of them made via mobile devices. It’s growth was helped by its iPhone application, which generated over £10 million in the past year and accounted for 4.1% of all online orders.
Twelve years ago, the pizza company was making £100,000 a year via its website, now the company is seeing £10 million in yearly sales via just its iPhone app and £1 million in daily online sales.
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