
All the hottest location-sharing services use some sort of gaming element to get users hooked, but will we ever be 100% comfortable with people knowing where we are?
As the number of services that let us share our locations increases, itâs apparent that most of the more popular one use a gimmick that encourages us to let everyone know where we currently are.
Just look at Foursquareâs leaderboard and mayor deals, Gowallaâs collectable items and Wazeâs âRoad Goodiesâ. Most of the big names in geolocation are using games to get us used to sharing.
Itâs understandable that these gimmicks are required â very few people are comfortable with publicly sharing where they currently are. Give someone the chance to become âMayorâ of their local corner shop and theyâre more likely to open up to the idea to broadcasting their location.
The trouble with the current crop of location-based games is that theyâre quite unsophisticated. Collecting items around a real world map or becoming the âmayorâ of somewhere just because you go there a lot are hollow victories. Sooner or later people will get bored of Foursquare, Gowalla and their ilk. What happens then?
Certainly there will be another generation of more advanced location-sharing games in time, but will people ever get used to just sharing their location without the sweetener of gaming glory?
Pure location-sharing services like Brightkite and Google Latitude have yet to gain traction and very few people have as-yet started using Twitterâs geolocation service regularly to tag their tweets with their location. At the time of writing, of the past two hours of tweets from the 1300 early adopters and geeks that I follow, none of them are location tagged. Many of these people are using geolocation-enabled apps like Tweetie 2 or Twidroid â theyâre just not using the feature.
While the technology is there to let people know where we are at all times, will we ever actually want to do that unless itâs part of a game? It would be a pretty significant change in human definitions of privacy to be confortable with people knowing where we are at all times. What could kickstart a change in that direction?
A post over at TechCrunch recently suggested that Facebook will change everything.When Facebook finally gets around to adding location-sharing features it will open up the possibilities to a much more mainstream audience than start-ups like Foursquare and Gowalla can currently touch.
The question is this: even if location sharing is easy to do with Facebook, will users ever get over the lingering fear that theyâll be stalked and killed or that their house will be burgled while theyâre out? Theyâre both reasonable fears and I believe weâll get over them in time, but donât expect your Great Aunt Maude to be sharing her location online this time next year⊠unless she wants to become mayor of the old folksâ home.
[Image modified from an original by The Fayj]
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