Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
LivingSocial, the daily deals site that we’ve covered on a number of occasions previously, has announced that its Live Events collection is arriving in New York City.
Based in Washington, DC, LivingSocial is perhaps Groupon’s most well-known rival, letting users discover local experiences at knock-down prices. It claims more than 60 million members in 22 countries.
Now, LivingSocial is expanding its offers to include music, sports, theater and more across the Big Apple. The company is working with organizations from across the entertainment, music and sports fray, having previously launched Live Events in Los Angeles and DC earlier this year.
LivingSocial says that it’s working with Madison Square Garden (MSG) to bring special offers, including ticket bundles and experiences for select sporting events. Here’s hoping it will include the mighty New York Nicks, who ply their trade at the arena.
Furthermore, LivingSocial is also partnering with the Shubert Organization, which owns and operates Telecharge and 21 theatres in New York, Boston, Philadelphia and Washington, DC, to offer access to key theatrical events.
“There’s something special about the thrill of a live performance – be it a concert, sporting event or theatrical performance – that brings people together,” says Alex Michael, General Manager for LivingSocial’s Live Events. “With our Live Events offerings, LivingSocial will be the place consumers go to find consistently unique, exclusive events and experiences at a great value that get them out of the house and trying something new.”
LivingSocial has also partnered with AEG, a top sports and entertainment presenters in the world, to let fans purchase tickets to its events through LivingSocial, as well as bundled AEG-LivingSocial packages for events at AEG venues.
If you’re new to LivingSocial, offers are dispatched via the LivingSocial website, signed-up members can receive a daily email blast, or you can access it through the iOS and Android apps.
Launched in 2007, LivingSocial actually predates its more well-known competitor Groupon. Recently, it acquired online ordering software firm ONOSYS for ‘at least $6.5m’, before going on to launch its own branded Visa Card in cahoots with Chase in May.
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