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Jim Belosic is the co-founder and CEO of Pancake Labs, a software company based in Reno, Nev. The company is best known for its flagship product, ShortStack, software that’s designed to help small business owners and designers create custom apps that harness the power of social media.

ShortStack recently celebrated its second birthday; Pancake Labs has several new software products slated for release in 2013.

Prior to starting Pancake Labs, Belosic ran a successful web design agency, which he also founded. ShortStack was created as an internal tool for Belosic’s team of designers who needed to create custom apps for brand and business Facebook pages. Belosic ultimately conceived of a software platform that would allow thousands of users to create Facebook apps for their businesses without needing to hire a developer. Some of ShortStack’s most popular features include contests and sweepstakes, newsletter signup forms and integrations with Instagram, YouTube, Twitter, and more. ShortStack apps are mobile capable and embeddable on websites.

Pancake Labs is bootstrapped; numbers indicating the success of its flagship product include acquiring more than 80,000 users during the company’s first year. In year number two, the number of people using ShortStack grew to 190,000. The company anticipates serving more than 300,000 users in 2013.

Jim Belosic is recognized as a social media expert and has contributed to Mashable, Social Media Examiner, CMS Wire, PR Daily and SmartBrief. In 2012, Jim was named Technology Entrepreneur of the Year by the Nevada Center for Entrepreneurship and Technology, honored as a top 20 business leader under age 40 in Reno, Nev. and named one of the city’s 100 most influential business leaders.

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