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This article was published on November 11, 2015

    Listen to how Deliveroo keeps your meal fresh as it expands its delivery empire

    Listen to how Deliveroo keeps your meal fresh as it expands its delivery empire
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Deliveroo is gradually expanding its restaurant-food-delivered-fresh service to cities around the world after starting off two-and-a-half years ago in London where co-founder and CEO Will Shu struggled to find good on-demand food delivery options.

    We’ve been impressed by Deliveroo’s service, but the way the company works relies on complicated logistics and limitations on the distance food can be transported.

    At the Web Summit in Dublin last week, I spoke to Shu about the challenges of growth when you’re a technology business with a physical product that has a very short shelf life. What are the bottlenecks to growth, and what does the company plan to do to make its offering better and more efficient in the future?

    You can listen to the interview below.