Inside money, markets, and Big Tech

This article was published on February 28, 2008


LinkedIn just loves Facebook

LinkedIn just loves Facebook
Ernst-Jan Pfauth
Story by

Ernst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

Yesterday TechCrunch reported that LinkedIn would launch its new lay-out today. Mark Hendrickson wrote that ‘these updates feel like an attempt to mimic Facebook’. Well, LinkedIn is not just using Facebook as an inspiration for the design, also some marketing techniques are copied.

You might remember that Bill Gates joined Facebook a while ago, but left as he was overwhelmed with friend requests – around 8,000 per day. It created a good buzz, and that didn’t go unnoticed by LinkedIn.

Because, surprise surprise, the Microsoft Chairman has now asked a question on LinkedIn:

billgates

The answer is of course: stay on Facebook and talk with them! Before you go ahead and answer the question, you might want to check out this demo of the new LinkedIn features. Since whether they copy marketing techniques or not, they’re still a good service for professional networking.

[youtube:http://www.youtube.com/watch?v=R_bTlnqZ1y8]

[WebTipr: Yaniv Solnik, Israel]