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This article was published on May 15, 2013

LinkedIn passes 20 million registered users in India, its second largest market behind the US


LinkedIn passes 20 million registered users in India, its second largest market behind the US

Fresh from passing 1 million users in Singapore — or 20 percent of the country’s popular — LinkedIn has announced another milestone in Asia, after it reached 20 million registered members in India, it’s second largest market worldwide. Its presence in the country is only bettered by the US, its home turf.

The company says sign-ups for the professional social network have risen by more than 500 percent since it opened an office in the country in November 2009. Now, India represents 9 percent of its 225 million user base worldwide, and half of the 40 million it has in Asia Pacific.

IT services, computer software and accounting are the top three industries for LinkedIn users in India, with management, sales and training accounting for the rather nondescript top skills. Other factoids include:

  • Bollywood (1,565), Yoga (4,775), Cricket (2,924) and Curry (231) are some interesting keywords mentioned by members in their LinkedIn profiles
  • Most InDemand Employers: TCS, Infosys and IBM
  • Ganganagar, Jalandhar and Delhi-NCR are the top 3 locations where people love their jobs

In additional to a sizeable number of users in India, LinkedIn itself also has a strong presence in the country, with three offices — its Mumbai-based HQ and two locations in Gurgaon — and a technology centre in Bengaluru, which is notable for becoming the first such center outside of the US.

Nishant Rao, LinkedIn India’s Country Manager, said that the service is “helping to create economic opportunities for all” in the country, but has further inroads to make among the one billion plus population:

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While we have come of age in India, we still have a long runway to grow with our members and clients. Helping members get the most out of the LinkedIn platform remains our primary focus, and it’s exciting to see professionals in India continuing to leverage LinkedIn in multiple ways.

LinkedIn celebrated its tenth birthday this month, and the service is growing fast in APAC, where it is anchored by its regional office in Singapore. Away from India, its top markets in the continent include: Australia (4 million members), Indonesia (2 million), Singapore, Malaysia and Philippines (1 million each).

Headline image via mariosundar / Flickr

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