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This article was published on February 13, 2015


    Line launches a new app to connect brands and personalities with their fans

    Line launches a new app to connect brands and personalities with their fans
    Abhimanyu Ghoshal
    Story by

    Abhimanyu Ghoshal

    Managing Editor

    Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

    Mobile messaging service Line has launched a new app to allow business and personal brands to connect with fans, clients and customers. It’s kind of like a branded Facebook page in an instant messaging format.

    Dubbed [email protected], the app is available for free on iOS and Android and allows account holders to send batch messages to followers who are on Line’s messaging app, chat one-on-one with friended users, and share posts on their timeline and home pages. They’ll also get access to stats like daily added friends, block rates, and responses to Timeline posts.

    Line screens

    Brands on [email protected] can also access the service in their browsers to manage their relationships with followers. In addition to the features available in the app, the desktop version includes the ability to create pages with rich content, coupons, contests, polls and more.

    LineAt PC

    [email protected] offers both a free and a paid plan. The free plan allows up to 1,000 messages to be sent out per month, while the paid plan at $50 per month allows for 50,000 messages, including image-based messages with links. That also enables the option to send additional messages at $0.01 per message.

    Brands can also pay $24 for a personalized premium ID for a year, which then costs $12 for every subsequent year.

    LineAt branded messages

    With more brands hopping on to messaging apps like Snapchat and Path Talk to connect directly with their audience, [email protected] certainly seems like it could be huge for businesses where Line is already popular.

    LineAt One-on-One chat

    Line also has mobile money transfer and payment services as well as mileage programs that brands will likely be able to link up with their [email protected] activity. This might well be the edge the company needs to succeed in the B2C messaging space in its major markets.

    [email protected] [iOS/Android]