I’ve been watching the recent surge of renewed interest in the crowd-funding phenomenon with, well, interest, but until earlier this month I hadn’t heard about Emphas.is, which is basically a Kickstarter for visual journalism. Its mission is to connect photojournalists with their audiences via an online platform, and help introduce a new, sustainable model for the ongoing financing of high-quality photojournalism from around the globe.
Emphas.is lets photojournalists ‘pitch’ projects, budget estimate included, after which a committee consisting of photography and journalism experts reviews the proposal. If approved, individuals can contribute a minimum of $10 to a project, which grants them access to a so-called ‘making-of zone’ where photojournalists can communicate with their backers.
(By the way: if you want to see an Emphas.is project that is bound to knock your socks off, you will be very happy that you clicked here.)
Emphas.is stresses that it is still up to the photojournalist to negotiate a publication fee with interested media, but notably, publishers can acquire first publication rights in their market by funding up to 50 percent of any project.
Funders get to purchase a limited-edition copy of a photobook, including a signed art print. Only 100 copies are made for ‘crowd-funders’, although Emphas.is also sells the normal edition of the book on its site after a certain time.
The site’s new book publishing arm got the attention of the New York Times.