This article was originally published by on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News.
The German city of Leipzig is set to gradually introduce a €365 (US$442) annual pass for public transport.
From August 1, any resident in possession of a Leipzig Pass – a discounted travel card for those on low incomes – will be eligible to buy the €365 ticket, which provides unlimited access to the city’s public transport system for a year.
Leipzig Mayor Burkhard Jung said the ticket is a socio-political measure combined with an environmental approach, and while the city had initially wanted to include more people in its launch, budget constraints had scaled back plans.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
As part of a phased implementation, residents under 27 will also be eligible for the ticket from January 1, 2022.
The pilot scheme will run for one year, and is funded by the German Federal Ministry for Transport.
The Vienna model
In 2012, the Austrian capital Vienna reduced the price of its annual travel pass from €449 to €365, and has since boosted sales from 321,000 in 2011 to 822,000 in 2018.
When children and students (eligible for cheaper passes) are added to the total, around 1.1 million of Vienna’s 1.9 million population now have a long-term pass.
The brainchild of former Deputy Mayor Maria Vassilakou – who ran for office for the Green Party in 2010 promising €100 season tickets, but had to settle for a €365 compromise – the ‘Vienna model’ has served as an example to larger cities looking to expand public transport usage without losing a considerable chunk of revenue.
Public transit ridership also increased after the measure was introduced in Vienna and other European cities are now considering bringing in similar schemes.
In 2019 Berlin Mayor Michael Müller told Swiss newspaper Neue Zürcher Zeitung that he wanted to pursue the goal of replicating Vienna’s euro a day model “step by step.”
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
Then you need the weekly SHIFT newsletter in your life. Click here to sign up.
Get the TNW newsletter
Get the most important tech news in your inbox each week.